In October 2017, Playtika entered the casual games niche with its acquisition of the Israeli-based games studio, Jelly Button. The fund plans to invest in Israeli mobile and Internet digital entertainment and consumer product companies.
This genre uses the central elements of popular casino games but players cannot use real cash within the gameplay, nor can they win real money.Īt January 2018, Playtika set up a $400 million Israel investment fund. Playtika started off in the casino-style genre of 'Social Casino Games'. Headquartered in Herzliya, Israel, the company has over three thousand employees in offices worldwide including Tel-Aviv, Belarus, Ukraine and Canada. In July 2016, the company's operations were acquired by a Chinese consortium, valued at 4.4 billion dollars. Antokol remained the CEO of Playtika, and the company remained an independent unit within Caesars. In May 2011, the company was bought by Caesars Entertainment Corporation. The company was founded in 2010 by Robert Antokol and Uri Shahak (son of former Chief of Staff of the Israel Defense Forces and Israeli Minister Amnon Lipkin-Shahak). In 2021, Playtika had over 35 million monthly active users. Playtika ( Playtika Holding Corp.) is an Israeli digital entertainment company specializing in the development and publication of mobile games.
